NATIONAL BOOK FESTIVAL

(branding, typography, UI)


poster for national book festival rebrand
  • → Winter 2025
  • → Illustrator, Photoshop, Figma
  • Branding, Logo Design, Website UI

Rebranding project for the Library of Congress 2026 National Book Festival. As the largest literary event in the country, I felt the branding should be appealing to a modern audience of readers by nodding to the aesthetic trends of young literati. I aimed to celebrate book design by creating a branding system where typography was the star. The designs use microtype to evoke printed matter.

Additionally, I designed the UI for a landing and ticket page on a website for the festival. I wanted the website to capture the quality of printed type in a digital format. Website prototype below ↓

Prototype

Brand Elements

Brand Guidelines